As a PET producer, one of our aim is to create awareness that plastic, which if used correctly and appropriately is, after all, just a material like any other. It’s the fact we use it so irresponsibly, that’s what’s really worrying.

“Nalaveshi” aims to create this awareness and to promote responsible disposal of plastic. Nalaveshi aims to pave the way for proper disposal, and to benefit the communities in the long run, not just by simply reducing improper disposals, but by engaging the community in a revenue generating action.